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Introduction:

Teaching is a rewarding profession because educators are able to empower students with new knowledge. While many teachers love their job, many are also looking for additional income sources, especially in the current economic climate. One fantastic way that teachers can earn extra money applying their existing skill sets is by tutoring students.

Unlike other side hustles for teachers, tutoring allows teachers to earn additional income while furthering their mission of helping students to succeed.  In this blog post, we will lay out options that teachers can consider to establish a successful tutoring business and have the potential to significantly increase their income.

Utilize Existing Connections and Resources:               

As a teacher, you likely know many other teachers and professionals in the education industry who can assist with establishing a successful tutoring business. Leveraging these contacts can make you more successful with your side hustle.

1.1 Collaborate with Students' Parents

Teachers are dedicated to serving their students and helping them learn. Parents understand this noble mission and recognize that teachers often make the best tutors. We recommend first targeting parents with whom you already have a rapport, such as those you know through parent-teacher conferences or other interactions. Sometimes just letting these parents know that you are available for tutoring can lead to regular clients who are often willing to serve as references.

Word gets around quickly too. If you show a parent or two that you are a great resource to help their children, you will likely see additional families coming to you from word-of-mouth recommendations. If you are able to start your business with one client or two, you may be able to quickly gain traction without spending a penny on marketing or advertising using referrals. Please note that it is important to ensure that you are knowledgeable of and compliant with the rules for your particular school district regarding interactions with students and parents outside of school.

1.2 Coordinate with Colleagues and School Administrators

Teachers can also coordinate with their fellow teachers and school administrators to further highlight their tutoring abilities. These resources may be another source of referrals as other educators may have come across parents who are seeking tutoring services for their children.

Leverage Online Platforms:

2.1 Register on Tutoring Websites and Apps

To supplement personal connections, tutoring platforms can be extremely valuable resources for helping teachers to find tutoring students. Websites such as Wyzant (sign up link with special offer included) specialize in connecting tutors with large networks of students who are seeking help.

2.2 Explore Social Media and Online Communities

Social media and online communities can also be helpful vehicles for sourcing tutoring opportunities. These platforms often have targeted groups dedicated to education and tutoring that provide online spaces for students or parents who are looking for tutors. Being engaged on these platforms through posting, commenting, messaging, etc. can build your credibility and connect you with potential clients.

2.3 Set Up a Personal Website or Blog

Using existing social media platforms may be a good option, but one downside is that these mediums are not fully within your control. In contrast, setting up your own website or blog allows you to control all of the messaging, and potentially create more upside for yourself. While this option can be more lucrative if things go well, it often involves more upfront work including website development and search engine optimization (SEO). Squarespace is a great platform for building out your website.

Use Targeted Advertising:

3.1 Flyers and Posters

Employing traditional advertising methods such as distributing flyers and displaying posters in local libraries and schools can be effective because they reach students in places they frequently visit. Be sure to match your advertising efforts to the subjects and age of students you are trying to attract. For example, if you specialize in tutoring calculus, focusing your advertising efforts within the section of the library intended for older students would make more sense. If you tutor young children learning to read, you may want to focus efforts on advertising in a place where parents frequently visit. Of course, always be sure to follow rules and guidelines for advertising and don’t be afraid to ask someone in charge if you aren’t sure.

3.2 Local Newspapers and Media

Buying advertising space in local publications can be another effective medium for reaching students and parents. While this approach is a bit “old school”, these advertisements are often included within printed newspapers or online on local news sites and can generate new client leads. Parents often tune into these sources of media, so making yourself visible on these platforms can help to broadcast your services and reach new clients.

Conclusion:

If done well, tutoring can generate substantial side income option for teachers while carrying out the mission of helping students. By engaging with potential students and parents across a variety of mediums, educators can effectively find clients. Consider the pros and cons of each option when deciding the most effective ways for you to reach your target audience. While the financial rewards are beneficial, keep in mind that like other pursuits, success in tutoring is bolstered by a genuine passion for education and for helping students to succeed. If you are looking for more information on how to start and succeed, check out our comprehensive courses or my one-on-one coaching sessions to grow your tutoring business.